Privacy Policy

How we collect, use, and protect information on GoDataTrends (the “Website”).

1) Who we are

Controller: GoDataTrends (“we”, “us”, “our”). Website: yourdomain.tld.

Contact (Data Protection): [email protected]

This policy is written for UK/EU GDPR and UK PECR compliance. If you operate elsewhere, add your local requirements.

2) What data we collect

A. Data you provide

Contact details (e.g., email) when you write to us or subscribe.
Content you submit in forms or comments (if enabled).

B. Data collected automatically

Technical data: IP address (truncated/anonymised if configured), browser type/version, device info, pages viewed, timestamps, referrers.
Cookies and similar technologies (see Section 5).

C. Third-party sources

Analytics providers (aggregate usage metrics).
Embedded platforms (e.g., YouTube) when you interact with embeds.

3) How we use your data (lawful bases)

Provide and operate the Website (Legitimate interests).
Security and fraud prevention (Legitimate interests, Legal obligation).
Respond to enquiries (Legitimate interests / Contract, where applicable).
Analytics to improve content and performance (Consent where required under PECR; otherwise Legitimate interests with privacy safeguards).
Compliance with legal/regulatory obligations.

4) Sharing your data

We share data only as needed with:

Hosting, CDN, and security providers (e.g., WordPress host, Cloudflare).
Analytics and performance tools (see Section 5).
Professional advisers (legal/accounting) where necessary.
Authorities where required by law.

We do not sell personal data.

5) Cookies, analytics & embeds

A. Cookies

We use essential cookies for site operation and, subject to consent where required, analytics/performance cookies.

B. Analytics

We may use privacy-focused analytics (e.g., Plausible/Matomo) or platform analytics (e.g., WordPress/Jetpack). Where consent is required, analytics run only after you accept.

C. Social & video embeds

When you play an embedded video (e.g., YouTube) or interact with share buttons, those platforms may set their own cookies and collect usage data per their policies.

Implement a cookie banner/consent manager to honour UK PECR/GDPR, and offer granular choices (e.g., “Essential only”, “Enable analytics”).

6) Data retention

We keep personal data only as long as necessary for the purposes outlined above, and to comply with legal requirements. Retention periods are reviewed periodically; non-essential data may be aggregated or anonymised earlier.

7) International transfers

If data is transferred outside the UK/EEA, we use lawful mechanisms such as adequacy regulations or Standard Contractual Clauses, plus supplementary measures where appropriate.

8) Your rights (UK/EU GDPR)

Access, rectification, erasure.
Restriction or objection to processing.
Data portability.
Withdraw consent at any time (where processing is based on consent).
Lodge a complaint with the ICO (UK) or your local supervisory authority.

To exercise rights, email: [email protected]. We may ask for verification information.

9) Security

We use technical and organisational measures appropriate to the risk (e.g., TLS/HTTPS, access controls, logging). No method is 100% secure; we work to prevent unauthorised access or loss.

10) Children

Our content targets a general audience and is not directed at children. If you believe we have collected personal data from a child, contact us to investigate and delete where appropriate.

11) Changes to this policy

We may update this policy to reflect operational, legal, or regulatory changes. Material updates will be signposted on this page.

Last updated: 16 August 2025